Introduction
Writing compelling product descriptions is one of the most important skills for online sellers. A great description can be the difference between a quick sale and an item that sits unsold for weeks.
In this guide, you'll learn proven techniques that professional sellers use to create descriptions that convert browsers into buyers.
1. Start with the Benefits, Not Features
Don't just list what your product is — explain what it does for the buyer.
Instead of: "100% cotton t-shirt, size M"
Write: "Stay cool and comfortable all day in this breathable cotton tee. Perfect for summer days or layering in cooler weather."
2. Use Sensory Words
Help buyers imagine owning and using the product:
- Touch: soft, smooth, textured, lightweight
- Sight: vibrant, gleaming, sleek, handcrafted
- Sound: quiet, crisp, resonant
3. Be Honest About Condition
Trust is everything in online selling. Always:
- Mention any flaws, wear, or defects
- Include measurements, not just sizes
- Show imperfections in photos
- Use condition terminology consistently (Excellent, Good, Fair)
4. Include Keywords Naturally
Think about what buyers search for:
- Brand names
- Material types
- Size and dimensions
- Color and pattern names
- Use cases ("perfect for work", "great for gifts")
5. Format for Easy Scanning
Online shoppers scan, not read. Use:
- Short paragraphs (2-3 sentences max)
- Bullet points for specifications
- Bold text for key features
- Clear section headings
Let AI Help You Write Better Descriptions
Writing great descriptions takes time — time you could spend finding more items to sell. That's where SellyGenie comes in.
Simply upload photos and describe your item by voice. Our AI generates professional, marketplace-optimized descriptions in seconds.
Ready to save hours on your listings? Try SellyGenie free — no credit card required.
Conclusion
Great product descriptions are:
- Benefit-focused, not just feature lists
- Honest and detailed about condition
- Easy to scan with clear formatting
- Optimized with natural keywords
Master these principles, and you'll see your sales improve. Or let SellyGenie do the heavy lifting for you!